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Article #34 (64 is last): From: xx004@cleveland.Freenet.Edu (Atari SIG) Newsgroups: freenet.sci.comp.atari.jaguar.news Subject: New York Release (Nov.07,1993) Reply-To: xx004@cleveland.Freenet.Edu (Atari SIG) Date: Sun Feb 20 01:08:40 1994 :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: :: Volume 2 - Issue 19 ATARI EXPLORER ONLINE 7 November 1993 :: :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- = = - - -=-=-=- [ JAGUAR NEWS ] -=-=-=- - - = = -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- =-=-=-=-=-=-=-=-=-=-=-=-= //// Tails Of The Jaguar: //// The Awakening =-=-=-=-=-=-=-=-=-=-=-=-= Atari heralded the launching of their Jaguar 64bit RISC gmae system this past Thursday evening, November 4th, at the Time/Life building on West 50th Street in the heart of New York City. Over three hundred people who were in attendence had to followed the trail of cats' paws that lined the walls on the 44th floor and patiently filed in shifts into a private elevator awaiting them at trail's end. The cab's panel of floor numbered buttons had a black and yellow "64bit" sticker covering one of the selections, a deliberate reference to Atari's pivotal processing edge in the upcoming next generation games war and a clear indication of which floor button would take you to the party. The elevator doors opened on the 48th floor to the Hemisphere Club, a large room done up in distincitve jungle-related decorations and subdued lighting. Models in cat costumes and masks slinked, slithered, curled and stretched both on the floor and around the room. A number of cages were also set up with dancers who performed their own seductively undulating floor show as guests milled about the huge buffet and then wandered over to one of 16 kiosks, each of which had a Jaguar unit and monitor featuring one of the hot new games developed especially to show off the Jaguar's amazing capabilities. These were augmented by a bank of 6 large monitor screens linked together on a center stage, each showing scenes from individual games. Four big screen 32" sets were positioned throughout the main room, also synced and playing scenes from Jaguar games. =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= //// The Hunters Seek Their Quarry =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= Among the attendees were a number of buyers from such major and prestigous retail stores as Toys 'R Us and FAO Schwartz. Major corporate players such as IBM, Phillips, Motorola and Time/Warner also had representatives present, and media coverage included People magazine and New Media, while game publications included The Source and Game Pro. The entire Tramiel family, including Jack, Sam, Garry and Leonard and their wives and children were there, as were Atari's Richard Miller, Bob Brodie, James Grunke and Bill Rebock. Everyone wore black name tags with yellow cats eyes higlighting their names in red. Sam Tramiel addressed the attentive crowd on the dawning of a revoltionary new era in networked cable computer-based multi-media tele-communications and of Atari's committment to be at the forefront of a next generation game explosion, one that would bring a level of graphic-powered realism to veritable life on million's of TVs across the country and around the globe. =-=-=-=-=-=-=-=-=-=-=-= //// Master Of The Hunt =-=-=-=-=-=-=-=-=-=-=-= A number of TV ad spots were shown, including the two 30-second teaser spots, which are apparently designed to be played before and after a newtork's choice of some other, unrelated thirty second spot. The first part starts out with a professor-ish sort of Monty Python-like character (a Guardian of Public Morality-type) telling viewers to hide the kids, and stay tuned to hear more about an exciting new games system unlike anything they've ever seen. There's a screen behind him which is playing fast clips of different games, and in the second half you can see more of these (one of them looks like graphics right out of Babylon 5). Halfway through his spiel, delivered in somewhat of a semi-mumbling but understandable manner, an animated jaguar leaps from the screen behind him, swallows him and the jaguar burps as he props one paw under his chin and gazes out at the viewer with a very cat-like grin. This is followed by a black screen with yellow eyes and a claw that rips down the left side of the screen as the words Jaguar and 64bit are prominently displayed on the right. The screen then is shredded to reveal a shot of the actual Jaguar unit and CD ROM player, follwed by the words "Atari". Another 60-second spot has a bunch of kids gathered around a TV set, with the level of conversation on the, "I love this game machine, it's soooo cool!" level, with computer generated effects of them at wild angles interspersed with shots of the TV screen and the action game they're playing. Comparisons with Sega Genesis and Nintendo game systems are made in the commercial, showing up the superior technology of the Jaguar to these competing systems. Although no reference is made in either commercial to that other, so-called "revolutionary" new 32-bit game system, Atari definately takes on 3DO with a vengence in their press releases and promotional brochures, prominently displaying detailed comparison charts between the two throughout. Future commercials are already in the works at Atari - not much in the area of plotlines has been revealed, but their soundtracks will feature songs from the likes of Prince and the Scorpions. One new ad may be dedicated to the theme of "I know what boys want." =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= //// Those Who Have Heard The Call =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= The names of a number of new game companies who had signed on as Jaguar developers were also revelaed. Major players included Activision, Virgin, Ocean, Interplay. Two Jaguar peripherals were also announced. These cartridges, named MPEG 1 & 2, would allow CD full-motion video to be played on the Jaguar system. The MPEG 1 cart provides users with the added capability to connect their units to cable phone networks and be able to play games in real time with friends around the corner, in the next town, or across the world. Atari expects to release the CD ROM unit somewhere around the first quarter of '94, and a host of new cartridge and CD ROM games are expected throughout '94. Attendeees got a look at a number of these, but the two that seemed to get the most oohs and aahs were Trevor McFur & The Crescent Galaxy, a Defender-like game whose graphics and animations used rendered vector drawings to show asteroids flying at you and big monsters appearing with an in-your-face kind of startling real effect, and Alien Versus Predator. AvP features polygonal, algorythmic-driven full motion chase scenes that have the Alien chasing you as you're looking back and both of you are moving at amazing speeds down corridors, zigzagging, changing surfaces and heading down various side branches. From what we can gather about this game, it's going to be a system seller. =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= //// And The Night Is Alive With a Thousand Sighs =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= Kudos are in definately in order to Atari and Cunningham Communications for pulling off what everyone seemed to think was a great start on the launching of a very impressive product. Special thanks to Brian Gockley and to my editor, Travis Guy for some of the information in this article. Stay tuned to Atari Explorer Online for continuing Jaguar coverage throught the campaign.