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Article #244 (376 is last):
>Newsgroups: freenet.sci.comp.atari.news
From: aj205@cleveland.Freenet.Edu (Kevin Steele)
Subject: Z*NET COMDEX Report # 3: 11/14/90
Date: Sat Nov 17 13:04:03 1990



 This is a Z*NET SPECIAL SHOW REPORT: COMDEX FALL 1990  #3

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 ZCOMDEX3.TXT

 THIRD COMDEX REPORT: 11/14/90
 by John Nagy for Z*NET NEWS SERVICE
 
 
 This will be my last report before the full wrapup in Friday's Z*NET
 ONLINE MAGAZINE, which will include summaries of these briefs plus new
 information from the COMDEX floor.  We have two other reporters
 attending the last days of COMDEX and we will also offer their
 viewpoints.
 
 Tuesday brought larger numbers of visitors to the SANDS convention
 hall, the new facility that was comparatively lightly traveled on
 Monday.  This brought crowds into the Atari booth, the largest and 
most central to the front doors in the entire hall.
 
 Atari had some of the nicest literature on hand to date, fold-out  
color brochures for the "TT030 Graphics Workstation", the "Mega STe  
Business Computer", and the "1040STe Personal System".  These were  
prepared by Marken and Associates, just recently re-signed with Atari 
after a less than dramatic stay with the advertising firm of Bob Thomas 
and Associates.  Andy Marken was on hand throughout the show to help, 
talk, and learn more about what the users seem to want to know.  That 
can only help in his efforts to promote Atari products.

 While many of the passers-through were most intrigued by the rows of
 Portfolio palmtop computers, others were interested in what they
 perceived as a "more advanced Macintosh" environment.  Still others
 knew of Atari "way back" and wanted to know what these new machines
 could do.  We won't get a real report of the true effectiveness of the
 Atari presence at Comdex until (or IF) we hear what kind of numbers of
 dealer inquiries and distributor contracts are made.
 
 Openly discussed by sales representatives and exhibitors was the
 possibility/likelihood of placing the 1040STe line into the major
 distributor channels, making them as easy for any dealer anywhere to
 buy as any given software title.  Pricing would become uniform for any
 quantity, and delivery would be out of Atari's hands.  While this idea
 has a great deal going for it, Atari has concerns over possible abuses
 of the plan, such as distributors or dealers "unbundling" bundles of
 hardware and software for the purpose of selling it separately for more
 total income.
 
 Bundles?  Yes, there are at last approved Atari bundles for fourth-
 quarter distribution and promotion.  There are still several to be
 approved, mostly including games and leisure software, but here are the
 ones that are a go so far.  Remember, the prices here are SUGGESTED
 RETAIL.  Dealer costs tend to be about 66% of the retail, and street
 prices may be closer to 3/4 of the retail:
 
 *     520STFM HOME ENTERTAINMENT PACK: 520STFM, Missile Command, Star
     Raiders, Crack'd, Moon Patrol, NEOChrome, Joust.  Retail: $579.65
 
 *     520STFM COMMUNICATIONS PACK: Computer, SX212 modem, STALKER and
     STENO telecommunications software.  Retail: $529.85

 *     1040STE HOME PRINT SHOP BUNDLE: Computer, MIGRAPH HAND SCANNER,
     Touch-Up, Easy Draw 3.0.  Retail: $1,398.90

 *     1040STE DELUXE PAINT PACK:  Computer, ELECTRONIC ARTS DELUXE
PAINT
     ANIMATOR.  Retail: $799.90

 *     DTP PACKAGE #1: Mega 2 computer, SM124 Mono Monitor, Megafile 30
     hard drive, SLM605 Laser Printer, CALAMUS.  Retail: $2,199.00
 
 *     DTP PACKAGE #2: Mega 2 Computer, SM124 Mono Monitor, Megafile 30
     hard drive, SLM605 Laser Printer, DESKSET II. Retail: $2,099.00
 
 *     PORTFOLIO PC TRAVELER:  Portfolio computer, File Manager ROM
card,
     PC CARD DRIVE, and 128K Memory Card.  Retail: under $500.
 
 *     New SC1435 COLOR MONITOR, 14" screen, STEREO SOUND, swivel/tilt
     stand.  Retail: $399.00
 
 
 If any of those prices sound a bit high, remember that Atari is now
 offering about a 1/3 markup in their retail prices, so dealers can
 either actually make some money OR offer great deals.
 
 Late word is that the Portfolio may soon be in PRICE CLUB mass-
 marketing discount stores CHEAP.  Dealers need not fear too much, since
 Price Club and other similar membership-oriented warehouse stores
 usually carry NO accessories, so dealers can pick up on the
 considerably more lucrative support market.
 
 More promotion of the Atari Line came as a surprise to Bob Brodie,
 ISD's Nathan Potechin, and new Atari U.S. General Manager Greg Pratt on
 Tuesday night.  The three attended the Beach Boys concert at Caesar's
 Palace as guests of the Beach Boys, longtime Atari MIDI users.  During
 the opening act, the comedian Andy Bumatai mentioned that he was a
 computer fan and that the Atari TT "just blew me away".  He wasn't
 joking at the time, either.  Later, during the Beach Boys set, Bruce
 Johnston of the band stopped the music and said that he had a
 dedication to make, despite dedications being "old stuff these days". 
 He proceeded to explain that the little computer at the corner of the
 stage had performed flawlessly for three years, "saving their behinds"
 over and over.  He finished by saying, "Atari, this one's for you", and
 the bad went into "Don't Worry Baby".  The Atari table was totally
 surprised, and Greg asked Bob how he pulled that one off.  Bob, as
 surprised as any of them, recovered enough to say "it was just a phone
 call..."  Betcha Greg remembers Bob at Christmas...
 
 In my last report I said I'd have the QUICKINDEX numbers for the STE
 and TT... well, sorry.  You can get them (ALL of them!) in the Z*NET
 ONLINE MAGAZINE this weekend, along with a complete run down of the
 vendors and products shown.  This report has run long enough!
 
 
 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
 Z*NET Atari Online Magazine  is a weekly publication covering the 
 Atari and related computer community.  Material contained in this
 edition may be reprinted without permission.   Z*Net, Z*Net Atari
 Online and  Z*Net News Service  are copyright (c) 1990, by  Rovac
 Industries  Incorporated,  Post Office  Box  59,  Middlesex,  New
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                  1200/2400 Baud 24 hours a day.
    Compuserve at PPN 71777,2140  ...  GEnie at address: Z-Net.
 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
                   Z*NET Atari Online Magazine
            FIRST WITH THE REAL NEWS... BUT YOU KNEW THAT!
 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

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