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Article #264 (376 is last): >Newsgroups: freenet.sci.comp.atari.news From: sytang@lamar.ColoState.EDU (Shoou-yu tang) Subject: Interview with Bob B. from Znet9132 Posted-By: xx004 (aa399 - Len Stys) Date: Mon Aug 19 00:13:13 1991 This is interview with BOB from Znet9132 ------------------------------------------------------------------ Z*NET INTERNATIONAL ATARI ONLINE MAGAZINE August 2, 1991 Issue #91-32 Publisher/Editor: Ron Kovacs Editor: John Nagy Z*Net New Zealand: Jon Clarke Z*Net Canada: Terry Schreiber PD Editor: Ron Berinstein ======================================================================= INTERVIEW WITH BOB BRODIE ------------------------- by the Z*Net Online Staff, and Bob Brodie ======================================================================= Z*Net: Bob, Atari has announced their first AEGIS Conference to be held in Sunnyvale this next week. What exactly is the intent of the Aegis Program? Some people seem to think it's the same as the old "Business Computer Center". Bob: Nothing could be further from the truth. The old BCC has nothing in common with the AEGIS Program. The AEGIS program is designed to aid, and train our dealers. Under the BCC program, dealers had to spend money to keep certain minimums on hand. Yet with the AEGIS program, we're charging them NOTHING for their involvement. All of the training is provided free of charge. Z*Net: Is training the dealers all that is involved with the AEGIS Program? Or is there more to it than that? Bob: I'm not at liberty to discuss all the details at this time, but I can assure you that it involves much more than just training the dealers. We have additional opportunities for the dealers that we'll share with them next week. It would be inappropriate for them to be shared with your readers before the dealers all hear the program. Z*Net: So, what about some of the other things people have been reading about? Like minimum sales orders, monthly volume, etc.? Bob: I've read some of those things as well. (Laughing) It's really kind of weird to be here, see the program developing and then read online what the program is supposed to be! All I can tell you is to consider the source of the information your reading. I don't have much to say to National Enquirer type of publications. Z*Net: Sounds like a reasonable suggestion to me! But does the Aegis program in any way slow down the process of signing up more dealers for Atari? Bob: Not in the least! Atari has returned to distribution with their products with the specific intent of making Atari Computers more readily available to any dealer that wants them! We are presently dealing with a number of distributors nationwide, including one that is a MIDI specialist! While it's true that the TT will not be in the distribution channel, we think that's an appropriate move. Customers who purchase the TT deserve the finest support that they can get, from dealers that really know the product. With the lone exception of the TT products, all the rest of our products are available to any dealer via distribution! That includes laser printers, Mega STE's, hard drives, 1040 STE's, etc. We've even invited some significant distributors to the AEGIS training seminar. Z*Net: Anything else about the AEGIS seminar our readers might be interested in, Bob? Bob: The AEGIS seminar is most assuredly NOT just an Atari program. We have also secured the assistance of our developers in training our dealers at the AEGIS seminar. Only by the dealers understanding our products, and recognizing the *power* of the developers products will sales be generated. I've seen some comments online from some of the developers about their products in response to questions from new users. Frankly, some of their descriptions surprised me! It was some of the best presentations that I have seen on their products. Since we recognize that not all of our customers are online, it only makes sense to pass that information along to the resellers that will directly interface with the customer. That can best be accomplished by having the developers present at this event. Some of the developers that will at the AEGIS seminar include Nathan Potechin of ISD Marketing, Nevin Shalit of Step Ahead Software, Darin Kazmaier of SoftLogik Publishing, Lauren Flanagan-Sellers of Gold Leaf Publishing, Rick Flashman of Gribnif Software, Lee Seilor of Lexicor Software, and John Eidsvoog of CodeHead Software. Those are the ones that I can think of off of the top of my head. I'm sorry I don't have the list in front of me at the moment. James Grunke has arranged for some significant MIDI developers to be there as well, from Dr. T's and Steinberg Jones. Z*Net: This looks like a good mixture of products to me, Bob! Atari has provided a balance there between productivity packages, utilities, and MIDI. Certainly not just high end unaffordable applications!! Bob: This was exactly our goal. As always, there are people that wish they could have attended this event but could not. That includes both developers and dealers. The important thing to recognize is this is the first step! We're making some good moves with this, and it gives us a foundation to build on. We've considered the needs of *all* of our users, not just the high end ones. Z*Net: Thanks for taking time to speak with us, Bob! We're sure that our readers will appreciate this information on the Aegis program.