Visit Atarimax Store

Free-Net Logo
The Atari SIG Historical Archive
Created and hosted by:

Article #583 (635 is last):
From: aa700@cleveland.Freenet.Edu (Michael Current)
Subject: Hasbro Interactive Acquires Legendary Atari Game Property Assets
Reply-To: aa700@cleveland.Freenet.Edu (Michael Current)
Posted-By: xx004 (Atari SIG)
Date: Thu Mar 26 13:34:40 1998

Monday March 16, 8:17 am Eastern Time

Company Press Release

Hasbro Interactive Acquires Legendary Atari Game Property Assets

BEVERLY, Mass.--(BUSINESS WIRE)--March 16, 1998--Leading interactive games
publisher Hasbro Interactive, Inc., a subsidiary of Hasbro, Inc. (AMEX:HAS -
news), announced today that a subsidiary has acquired copyrights,
trademarks, patents and other intellectual property assets of the Atari
Division of JTS Corporation, giving Hasbro Interactive rights to some of the
greatest video games and play patterns ever created for multimedia
entertainment. The Atari properties and assets include over 75 game
properties including the legendary titles Centipede, Missile Command, Pong,
Breakout and Tempest . Hasbro Interactive plans to release its first Atari
title this fall with Centipede for both the PC and Sony Playstation game

``We are thrilled that the classic Atari game properties will now be a part
of the Hasbro family,'' said Tom Dusenberry, President of Hasbro
Interactive. ``These ground-breaking games helped pioneer the video game
industry,'' added Dusenberry. ``We intend to bring these classics back to
life by updating them with the latest technology and interactive game
design, while preserving their heart and spirit.''

Hasbro Interactive has proven its ability to bring beloved arcade classics
successfully back to life with its blockbuster launch of Frogger in 1997 for
both the PC and Playstation game console. Frogger, based on the 1980s' mega
video game originally developed by KONAMI Co., Ltd., was a huge hit over the
holidays and continues to hop its way up the best-selling interactive game

``We plan to implement the same aggressive strategy we used with Frogger, in
bringing back the Atari classics,'' added Dusenberry. ``We will develop
games that appeal to the players who loved the titles as kids, while
attracting a whole new generation by bringing the games up to today's
highest standards. Of course, like all Hasbro Interactive titles, they will
be backed by major marketing and merchandising programs.''

With the acquisition of Atari's deep library of game properties, Hasbro
Interactive seeks to strengthen its position in the action game category.
Hasbro Interactive intends to develop various titles for all viable and
available gaming platforms - PC CD-ROM, the Sony Playstation and Nintendo 64
game consoles, among others.

Background on Some Atari Favorites:

The largest insect invasion in history was recorded when Centipede hit the
arcades in the 1980s. ``Getting the bugs out'' was the mission in this
perennial favorite. The player launched rapid-fire attacks against
persistent centipedes, sticky spiders, mushroom-dropping fleas and poisonous
scorpions in order to re-claim the sacred mushroom patch.

No guts, no glory was the motto in the Atari classic, Missile Command.
Players needed quick thinking and rapid fire to combat the battalions of
bombers, satellites, missiles and smart bombs in this fast-action shooter.
Blow them away first -- otherwise you're vapor!

The two games that gave birth to the video game industry were pioneers Pong
and Breakout. No fancy graphics were needed in these addictive thrillers -
just a good dose of quick reaction and hand-eye coordination would do the
job. Pong, the game of ``virtual'' handball, mesmerized gamers for hours as
they battled their friends and foes match after match. Breaking through
walls of bricks by ricocheting balls off of a video paddle was the simple,
but very addictive premise behind Breakout. The desire to get a better
score, kept the early gamers coming back for more.

Hasbro Interactive, Inc. is a leading all-family interactive games
publisher, formed in 1995 to bring to life on the computer the deep library
of toy and board games of parent company, Hasbro, Inc. (AMEX:HAS - news).
Hasbro Interactive has expanded its charter to include original and licensed
games for the PC, the Sony PlayStation(tm) and for multi-player gaming over
the Internet. Headquartered in Beverly, Massachusetts, Hasbro Interactive
has offices in the U.K., France, Germany, Japan and Canada. For more
information on Hasbro Interactive titles, please visit


Frogger is a registered trademark of Konami Co., Ltd. 1981 KONAMI. All
rights reserved. PlayStation and the PlayStation logo are trademarks of Sony
Computer Entertainment, Inc. Nintendo is a registered trademark of Nintendo
of America, Inc. 1998 Hasbro Interactive, Inc. 1998 Hasbro, Inc.

     Hasbro Interactive
     Dana Henry
     (978) 921-3759
     Agnew, Carter,McCarthy
     Cale Barrett
     (617) 437-7722
Michael Current,
8-bit Atari FAQ and Vendor Lists,
Cleveland Free-Net Atari SIG, telnet:// (go atari)
St. Paul Atari Computer Enthusiasts,

Visit Atarimax Store