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Article #612 (635 is last):
From: Michael Current 
Newsgroups: freenet.sci.comp.atari.news
Subject: Hasbro Interactive Advances to #3 PC Games Publisher
Posted-By: xx004 (Atari SIG)
Date: Sun Feb 21 22:50:04 1999

Thursday January 28, 9:11 am Eastern Time

Company Press Release

Hasbro Interactive Advances to #3 PC Games Publisher

BEVERLY, Mass.--(BUSINESS WIRE)--Jan. 28, 1999--In three short years,
entertainment software publisher Hasbro Interactive has quickly climbed the
ranks to #3 PC games publisher status, based on dollar sales, according to
PC Data's 1998 year-end report. The company surpassed its year-ago ranking
of #4 PC Games publisher and has increased its market share.

Hasbro Interactive strengthened its position as the #1 family games
publisher in the industry by possessing six of the top seven best-selling
family games in 1998 based on dollars, according to PC Data. The esteemed
list of family titles included MonopolyR, ScrabbleR, Game of LifeR, Wheel of
FortuneR, Monopoly Star WarsR and JeopardyR. The company also captured top-5
publisher positions in nearly all major PC games categories including
children's, action and strategy, and held the #6 position in simulation
games, based on dollars.

``1998 was another exciting year for Hasbro Interactive,'' said Hasbro
Interactive President Tom Dusenberry. ``We met our goal of building the
business beyond children's and family games and have made huge strides in
creating new opportunities in the action, strategy and simulation game
areas,'' Dusenberry added. ``With last year's acquisitions of MicroProse,
Avalon Hill and Atari, we believe '99 will be an even brighter year.''

Hasbro Interactive also delivered impressive results during the 1998 holiday
season. According to PC Data dollar numbers, Hasbro Interactive landed five
titles in the Top-25, and a total of 10 titles in the Top-50 in the month of
December.

For the year, Hasbro Interactive's top five sellers included FroggerR,
MonopolyR, ScrabbleR, TonkaR Workshop CD-ROM Playset and Game of LIFER.

Hasbro Interactive, Inc. is a leading all-family interactive games
publisher, formed in 1995 to bring to life on the computer the deep library
of toy and board games of parent company, Hasbro, Inc. (AMEX:HAS - news).
Hasbro Interactive has expanded its charter to include original and licensed
games for the PC, the PlayStationR and NintendoR 64 game consoles and for
multi-player gaming over the Internet. Headquartered in Beverly,
Massachusetts, Hasbro Interactive has offices in the U.K., France, Germany,
Japan and Canada. For additional information, visit Hasbro Interactive's web
site at: www.hasbro-interactive.com

Based in Reston, VA, PC Data has been providing point-of-sale data since
1991 and has become the only comprehensive source of software and hardware
sales information. The company provides software and hardware vendors with
the point-of-sale data and analysis which forms the underpinning of their
strategic decision-making process. PC Data supplies sales information to
more than 800 software and hardware firms, which account for nearly 95
percent of total computer industry sales. The company's latest initiative
includes launching @PCData, an Internet monitoring service. In addition to
tracking software sales through retailers, PC Data also tracks hardware and
software sales through educational resellers, corporate resellers and
distributors.

Frogger is a registered trademark of Konami Co., Ltd. (c)1981 KONAMI. All
rights reserved. Monopoly is a registered trademark of Hasbro, Inc.

Scrabble is a trademark of Hasbro in the United States and Canada. Scrabble
rights elsewhere in the world are held by J.W. Spear & Sons, PLC.

Star Wars is a registered trademark of Lucasfilm Ltd., used under
authorization.

Jeopardy! is a registered trademark of Jeopardy Productions, Inc. (c) 1998
Jeopardy Productions, Inc. All Rights Reserved.

Wheel of Fortune is a registered trademark of Califon Productions, Inc. (c)
1998 Califon Productions, Inc. All Rights Reserved.

(c) 1999 Hasbro Interactive, Inc. (c)1999 Hasbro, Inc.
----------------
Contact:

     Hasbro Interactive
     Dana Henry, 978-921-3759
     dhenry@hasbro.com
      or
     Agnew, Carter, McCarthy
     Cale Barrett, 617-437-7722
     cbb@acm-pr.com







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