Visit Atarimax Store


Free-Net Logo
The Atari SIG Historical Archive
Created and hosted by: atarimax.com
[ HOME | GO ATARI | 8-BIT | ST/TT | PORTFOLIO | LYNX | JAGUAR | LIBRARY ]


Article #624 (635 is last):
From: Michael Current 
Newsgroups: freenet.sci.comp.atari.news
Subject: Hasbro Interactive Acquires Rights to 11 Namco Titles
Posted-By: xx004 (Atari SIG)
Date: Mon Apr 19 15:18:51 1999

Hasbro Interactive Acquires Rights to
11 Namco Titles

Pac-Man to Join Frogger In Company's Growing Action Games Line

BEVERLY, Mass.--(BUSINESS WIRE)--April 14, 1999--Leading entertainment
software publisher Hasbro Interactive today announced it has reached an
agreement with Namco Ltd. that will allow Hasbro Interactive to develop,
publish and distribute interactive games based on 11 Namco properties,
including Pac-ManR, the #1 video arcade game of all time. The license
agreement includes PC game rights to such arcade classics as Pac-Man, Ms.
Pac-ManR and Dig DugR, and multiple hardware platform rights to GalagaR,
GalaxianR and Pole PositionR, among others.

``We expect the Namco properties to greatly enhance our position in the
action games category,'' explained Hasbro Interactive President Tom
Dusenberry. ``Our success with FroggerR on both the PC and PlayStationR game
console has paved the way for future development in this genre of games. The
Namco properties are an excellent fit with Hasbro Interactive's classic
games heritage.''

Hasbro Interactive's first games based on the Namco properties will be
available in the fall of 2000, coinciding with Pac-Man's 20th anniversary.
Over the years, there have been more than 430 licensed Pac-Man products,
making it among the most popular franchises in the entertainment industry.
Hasbro's Milton Bradley division developed board games, puzzles and card
games featuring the familiar yellow character.

``Hasbro Interactive's success in bringing classic arcade games to the
mass-market made them the right partner for us in this venture,'' said Namco
Managing Director Yasuhiko Asada. Namco will introduce the first 3D Pac-Man
game this fall, Pac-Man World 20th Anniversary for the PlayStation game
console. ``There is a huge market for retro entertainment. We're putting a
major emphasis on Pac-Man around our launch of Pac-Man World 20th
Anniversary this fall and Hasbro Interactive will help us carry the momentum
well into 2000 and beyond with new versions for the PC.''

``This is a great opportunity for both Hasbro Interactive and Namco,'' said
Mike Fischer, Director of Marketing, Namco Hometek Inc. ``I'm especially
excited about Hasbro Interactive's PC-based products for Pac-Man and Ms.
Pac-Man, which will support the impact and awareness of Namco's own
PlayStation products. Pac-Man World 20th Anniversary will just be the start
of a great new family of updated Namco classics from both of our
companies.''

Arcade game fans have scooped up more than 2 million copies of Hasbro
Interactive's Frogger since it was introduced in 1997. Last month, the
two-year-old title hopped its way to #2 on the PC games sales chart,
according to PC Data. ``Character-driven classics like Frogger can have an
extremely long shelf-life,'' explained Dusenberry. ``We see enormous
potential with the many Namco properties, not the least of which is Pac-Man.
Hasbro Interactive will bring these classic gaming properties into the next
millennium in a big way.''

Hasbro Interactive will debut a full line of action games at the Electronic
Entertainment Expo in May. Among the planned fall releases are all-new, 3D
versions of Pong, Tetris and Missile Command. And, just in time for summer,
Hasbro Interactive will release a compilation CD-ROM of original Atari
games.

Namco Ltd., a Tokyo based world leader in the entertainment industry, has
been engaged in the amusement business for more than 40 years and today
maintains a leading position in the R&D, production and sales of
coin-operated game machines and home videogame software, operation of an
urban theme park ``Wonder Egg'', as well as amusement facility operations.

Hasbro Interactive, Inc. is a leading all-family interactive games
publisher, formed in 1995 to bring to life on the computer the deep library
of toy and board games of parent company, Hasbro, Inc. (ASE:HAS). Hasbro
Interactive has expanded its charter to include original and licensed games
for the PC, the PlayStationR and NintendoR 64 game consoles and for
multi-player gaming over the Internet. Headquartered in Beverly,
Massachusetts, Hasbro Interactive has offices in the U.K., France, Germany,
Japan and Canada. For more information, visit the Hasbro Interactive Web
site at www.hasbro-interactive.com.

(c) 1999 Hasbro Interactive, Inc. Frogger is a registered trademark of
Konami Co., Ltd. (c)1981 KONAMI. All rights reserved.

PlayStation and the PlayStation logos are registered trademarks of Sony
Computer Entertainment Inc.
----------------
Contact:

     Hasbro Interactive
     Dana Henry
     978-921-3759
     dhenry@hasbro.com
           or
     Agnew, Carter, McCarthy
     Laura Tomasetti
     617-437-7722
     ltt@acm-pr.com







Visit Atarimax Store